Final of Invention Ads

Publisher Ad

Barnes & Noble Ad

History Buffs Ad

Invention ad rough drafts #3

I am trying similar layouts for all three to keep them consistent and elegant. I will break these down with correct sizing and spacing for title, slogan, book info, and copy.

The hierarchy of my ad will be:

-Title 

-Slogan 

-Copy 

-Book info 

and finally 

-Publisher/website, store information.

Invention ad rough drafts #2

 Publisher Ad.

Barnes and Noble Ad.

History Buffs Ad.

Invention ad rough drafts #1

Publisher Ad.

Barnes & Noble Ad.

History Buffs Ad.

Invention ad

My product is a book filled with examples of ancient maps, information regarding ancient map making and a fold out poster for framing/hanging. This book is targeted to art & history lovers. Ideally the product would be sold from the publisher to Barnes and Noble stores (online and physical locations). It would be featured on Barnes and Noble website and in magazines like National Geographic: Traveler, The Magazine Antiques & Reason. Finally, there will be an ad for history buffs for the book itself.

The name of the book is:
Hidden Past, Historical Paths

The slogan is:
A view of ancient Muslim travel & exploration

It will be a literal ad. I will take inspiration from the designer David Carson, although, I will not copy his style completely. I will use the modular grid.

Thumbnails
Publisher Ad

Barnes & Noble Ad

History Buffs Ad

Invention Idea

I am going to make an ad for a book of fold out posters of ancient maps to be sold and framed. This is the type of item that could be sold in a Target or Michaels and be a nice addition to any map, history or travel fan. It could make a nice coffee table book or a nice addition to your wall, full of information and interesting pictures. I have taken numerous pictures of the Muslim art and maps available at the museum as well as information concerning ancient Muslim map making. 

I will be using a literal ad.

Try at Final Design

This is my try at the final project. I'm so sick of looking and thinking about this add.

Watts Tower Ad-Roughs

    I have decided to go with the above idea and use the "Get Animated" part of the ad actually be a stencil that can be used to spray paint or paint the slogan anywhere. I just need to figure out the rest of the placement of text, type face and a design element for the first half of the ad.

Watts Tower ad info

My designer is David Carson, my ad will be in the OC Weekly.

A full page ad in the Weekly is 9.25" x 11.25".

I chose grid number 3 from the list and the ad I saw that was scanned in that I would most likely emulate is the WeSC Warehouse Sale ad.

My slogan is: "Design your future. Get animated."

It will be to promote the programs of Graphic Design and Animation provided by CalArts that take place year round at the Towers. It will be aimed at high school to college aged students to get them interested in a future in art as a career.
I had no plans of going to college in high school since I found nothing that interested me until I realized I could make art a career through graphic design.

Bad Ad Final

Here is my completed final ad for the bad ad campaign.

Watts Tower Photos

    These are a few of the 20 or so photos I took of the Watts tower. I found the tower to be interesting and its history is very cool. Although, the area it is in is pretty sketchy and not very inviting. If it wasn't for the tower and this assignment I would have never stepped foot in Watts. Although, the whole thing I felt was very cool and the security was very nice. I don't think they should tear it down for a skateboard park, there was plenty of room for that behind the tower park. Also, there is a skatepark 10 minutes away via freeway in Bell.

Bad Ad redo: rough draft stage

    This is the ad I chose to recreate from bad to good. I was told what this probably was/is a space holder ad. Where a company will advertise in a magazine, newspaper, etc. throughout the year and have about 9 months of small space holder ad's (above) and when they have a big holiday or special coming up they get the same rate for 3 months of big ad's (full page 4th of July deals for example). So obviously  no real thought went into this ad if thats the case.

    So I took the ad which has really bland type (which isn't terrible in most cases), since the type is all the same and the font is quite boring and nothing really stands out. The hierarchy is all wrong. The location information should be third. This ad should really read from biggest (most important) to smallest (least important) in terms of images and text. So in my mind it should read: logo, food served, locations and website.


    Below are my 10 rough drafts I threw together playing with the ideas of larger text, an easier text to read, something more familiar but not a sans serif type face. I played with the type size and boldness placement and information. Also I found the ad to be completely redundant from the beginning with the logo saying "Seafood Restaurants" and the very next thing you read is "Premium Seafood". So for every ad except one I removed the word Seafood from the logo and left it just as "McCormick and Schmick's: Restaurants"

    The roughs gave me a good idea for placement and ideas for using the addresses of the locations and phone numbers. Although, due to the size of the ad and the different type sizes, bolds, italics and different type faces didn't transfer as well in just pen and paper roughs. I could have littered the page with all the notes I had in my head. Instead I went ahead and did a quick digital version of each of my ideas and included that as well. From these 10 quick digital roughs I can pick each of them apart and use the elements I like the most and recreate it in one final piece. One thing I noticed very much in the final printed version of these digital versions is due to the size of the ad the type face must be bigger or the information gets lost if it is too small. That can be fixed in the second round of roughs I create. Then off to the final product.

Good Ad/Bad Ad

GOOD

    This ad is what is considered a 'rider' ad. It highlights the sponsored skateboarder and the company. Zoo York has always conveyed a gritty, urban, city vibe. The ad is clear and follows two themes. Everything concerning the company is in the same font: the logo, est. date and at the bottom its website, facebook and twitter accounts. The ad combines photography and design elements. Information on the skateboarder is done in a combination of street arts (graffiti and stencil work) further conveying the hip-hop/New York feel of the company. I envision their website would be similar to this ad and the products they offer would be in the same vein as this ad--comfortable urban street wear for the active skateboarder or casual consumer of products and clothing in this style. Also, including all three networking tools (website, facebook, twitter) is informative and can keep the customer up-to-date on the going on's with the company.

BAD

    This ad is horrendous. It looks like someone spilled all of the contents of their warehouse onto the page. It reads horribly, the layout is confusing, the whole piece is littered with photographs and logos, and there are many different font styles. The font style for the company is unimaginative and filtered throughout the piece. Logos for several companies pop-up all around the page. The photography is poor and there is absolutely nowhere to breathe on this page. I understand they are a distribution company of some sort for tattoo supplies, but with this ad I would be afraid to even visit their website, let alone place an order. I would imagine their website would also be a mess, littered with many more terrible layout schemes, font happy designs, and filled with out-of-date information. I have no confidence in this company or its business practices based solely on this ad. 

Introduction

Hello, my name is Ted Evan Pacewicz. Everyone calls me Evan and always has. I am a Graphic Design major at El Camino College working for a certificate. I have always wanted to work in print media (book/album covers, magazine layout/design). Although, print seems to be going the way of the buffalo and the music industry is pretty much dead in a digital age. My goal is to become proficient in digital art as well as product research and development in advertising. I have been creating art my whole life although I have been focusing on a career in Graphic Design since 2000. Unfortunately, due to my finances and putting myself through school its taking me some time. I have been a full time student at El Camino since the Fall of 2007. I am returning to school this semester after a year break due to health problems. I am 28 years old and live in the El Segundo area.