GOOD
This ad is what is considered a 'rider' ad. It highlights the sponsored skateboarder and the company. Zoo York has always conveyed a gritty, urban, city vibe. The ad is clear and follows two themes. Everything concerning the company is in the same font: the logo, est. date and at the bottom its website, facebook and twitter accounts. The ad combines photography and design elements. Information on the skateboarder is done in a combination of street arts (graffiti and stencil work) further conveying the hip-hop/New York feel of the company. I envision their website would be similar to this ad and the products they offer would be in the same vein as this ad--comfortable urban street wear for the active skateboarder or casual consumer of products and clothing in this style. Also, including all three networking tools (website, facebook, twitter) is informative and can keep the customer up-to-date on the going on's with the company.
BAD
This ad is horrendous. It looks like someone spilled all of the contents of their warehouse onto the page. It reads horribly, the layout is confusing, the whole piece is littered with photographs and logos, and there are many different font styles. The font style for the company is unimaginative and filtered throughout the piece. Logos for several companies pop-up all around the page. The photography is poor and there is absolutely nowhere to breathe on this page. I understand they are a distribution company of some sort for tattoo supplies, but with this ad I would be afraid to even visit their website, let alone place an order. I would imagine their website would also be a mess, littered with many more terrible layout schemes, font happy designs, and filled with out-of-date information. I have no confidence in this company or its business practices based solely on this ad.
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